After my last research blog I have been developing a poster design whilst focussing on a strong and concise typographic layout, whilst using my brand colours to create a background.
To promote my literary festival, once upon, I have been researching other literary festival posters to better develop my own promotional poster.
I have been working towards an updated version of my explainer video for Stepping Stone. After I changed my brand identity, which was black, brown, dull and miserable; now I have breathed life into the branding with the use of colour and lighter tones.
After I developed my poster designs I noticed that they resembled bookmarks, so I took that further and created bookmark mockups. I started to notice that the mock ups were actually door hanger signs, but I thought they were still successful at communicating a bookmark.
I have been researching contemporary design and branding to further my development with my John Lewis Swift project. Design studio ArthurSteenHorneAdamson (ASHA) has created the brand identity for the new non-alcoholic bar, which aims to support those recovering from addiction.