After I developed my poster designs I noticed that they resembled bookmarks, so I took that further and created bookmark mockups. I started to notice that the mock ups were actually door hanger signs, but I thought they were still successful at communicating a bookmark.
I am currently generating research to inspire me to develop a yet unknown outcome. I am enjoying what I’m finding, and keep finding new ideas that open up a whole new route I could possibly take, which feels good. I always work with a strong idea of what I’m working towards, but this time I’m researching and developing new ideas without really knowing where It’s taking my project.
I have been following the work of author and artist Austin Kleon for some time, and now realise how his work inspires me to develop different, non-traditional ways of expressing the phenomenom of reading.
“I’m a writer who draws. I make art with words and books with pictures.”
I have been reading a blog post by Jim Prior: why business needs a social purpose? Which is an in-depth analysis about how business’s are benefiting from incorporating a social purpose to their brands. However, Prior goes on to explain