After my last research blog I have been developing a poster design whilst focussing on a strong and concise typographic layout, whilst using my brand colours to create a background.
To promote my literary festival, once upon, I have been researching other literary festival posters to better develop my own promotional poster.
I have been working on finalising my brand identity for my FMP. I have been focussing on incorporating a motif and design, rather than just having a blank colour, which previously just looked undeveloped and unfinished.
I have been working towards an updated version of my explainer video for Stepping Stone. After I changed my brand identity, which was black, brown, dull and miserable; now I have breathed life into the branding with the use of colour and lighter tones.
I have been finalising my branded infographic for Stepping Stone, and I think the outcome is a success. I have taken on board some further research and advice, by resizing my numbers so that they correspond to the amount that they represent.
I have been developing my feature experience for my cafe, which I have been struggling to come up with ideas for. I felt I couldn’t create something that was to do with my brand that a customer could interact with. I think the idea just confused my a little bit, but now I have taken an idea forward, the idea to have price tags on the pieces of furniture that are for sale around the cafe.
I am developing tag lines and messaging for my brand, I have taken some of my ideas into poster mock up, because I find a written sentence in a sketchbook might sound good but when I put it next to the logo it might not work as well.
I have been reworking my brand identity for my cafe Stepping Stone. After exploring research further and letting that influence my experimenting with colour in the letterpress room, I think I have finally created a successful brand identity for Stepping Stone.
Focussing on my branding, and trying not to just project my logo onto standard items, I have been conscious about setting a scene when creating my brand applications, to build a strong continuity throughout my brand.
I have been working on some separate poster designs that will work together by using Once Upons brand colours and tone of voice. I began some experimentation with the phrase beginning/middle/end, to communicate the feeling of a story.