After taking a step back and conducting further research with my chosen colour and style I began experimenting with layout.
My first try outs were weak and not successful. I was forcing the design to work, when it clearly wasn’t. It was hard but I had to ditch this…again and start over.
I began new research and found an inspiring piece by Anthony Burrill on the creative review.
I then began researching Anthony Burrill further, specifically his yellow and black prints, because I find the striking combination of colours and text to be, both, eye catching and witty.
Working with his designs in mind I began to experiment again.
After this I showed some friends and one said “don’t people tend to read signs vertically?” And I agreed that would be better.
And I thought this read much clearer, due to my typographic approach, which I focused my attention to layout considering how kerning and leading impacts on the way we engage with text, and what is working much more now is I get the full word ‘step’.
To give the poster a letter-press effect, I took it into Photoshop and edited the design further.
I am much happier with this route, I am now working on the subtext for this design.
I am having much more creative ideas with regards to brand application. I now understand that, yes it was hard to admit I’d worked myself into a corner, but I am much happier with these designs. I am glad I made those mistakes because otherwise I wouldn’t have made it to this point.
Really nicely framed post. Well done. A Tip to increase the reflective qualities: Follow up some of your descriptions further for instance.. I then began researching Anthony Burrill further, specifically his yellow and black prints (because they or due to the fact they….) Explain why these prints in-particular caught your eye. Another example; And I thought this read much clearer (due to my typographic approach, ‘explain the approach’ or my attention to layout which considers how kerning and leading impacts on the way we engage with text etc), and what is working much more now is I get the full word ‘step’.
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Thanks Ricardo, I’m always looking to increase every aspect of my work. Thanks for the feedback and tips! I’ll implement your comments onto more of my posts.
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